What To Look For In A Label
Hello Fellow Eco Babes & Mother Earth Lovers!
If you’re like me, living sustainably speaks to your Sōl but being sustainability savvy is more of an effort.
As a consumer, I’ve often found myself strolling & scrolling beautiful brands whose clothes I loved but whose labels left me scratching my head and ditching my cart because of lack of transparency.
Part of my journey as an eco-conscious creator is now striving to decode label lingo, inspire change within the fashion industry & the choices we make, and become an even more Mama Earth-friendly brand (and I’m still working on walking the talk every day!)
I’m here to share that with a little knowledge and a lotta research within my own product production, that you don’t have to be fluent in the eco language to find your eco mojo, as long as you are mindful of what to LOOK for and what to LOOK OUT for.
Synthetic is probably the biggest turn off to look for, because of all it’s label iterations above. Plus the word synthetic just sounds down-right off putting, but here’s the real reason why it’s a big no-go:
think synthetic fabrics = (micro)plastic.
LAND ~ Synthetic fibers are not biodegradable, which means they can take up to 200 years to break down and add to our growing global landfill crisis. When these materials finally decompose, their harmful fibers are also released to the soil, further taking a toll on our beautiful planet.
Simply note that the idea of “recycled polyfibers” by no means reduces the rampant use of plastic products, but rather justifies the harsh environmental impact that the melting and dying process of synthetic fiber production requires.
Avoid Rayon, or Viscose:
Without doing deep detective work, on the surface rayon (sometimes referred to as viscose) can appear to be an eco ally, made from natural, renewable plants. But dig a little deeper and you’ll learn (just as I did) that the chemical-laden process required to turn it into a fabric is so intense and a huge health risk to the workers involved in production and our planet.
In fact, production is deemed too toxic to comply with EPA standards to have factory presence here in the states. If that wasn’t bad enough, acquiring trees to be made into this material is a serious threat to deforestation, endangered animals, and native people.
Eco Cult blew my mind with toxic fabrics ~ click here to read more https://ecocult.com/greenwashing-alert-that-natural-fabric-made-from-plants-might-be-toxic/.
Thank you Good on You for sharing those lovely hemp facts and more goodies if you’re interested: https://goodonyou.eco/material-guide-hemp/
I’m happy to be a part of a greater conversation and environmental calling to create, share and learn from conscious content in the eco & ethical fashion world. Thank you to those I learn and evolve from to adopt sustainable Sōl practices!
Peace, Love, & All the Good Vibes,
Kris, Sōl CEO